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On October 26th, the completion ceremony of the Shiqi Pigeon Boutique Industrial Park in Zhongshan City and the launch ceremony of the Zhongshan Foodie Happy Farm Agricultural, Cultural and Tourism Project, titled "Qi Pigeon Showcases Wings and Eats New Colors", was held in Baishi Village, Sanxiang Town. The Shiqi Pigeon Boutique Industrial Park in Zhongshan City is expected to achieve a comprehensive output value of 100 million yuan, which can drive about 200 households to raise 100000 pairs of breeding pigeons, further promote wealth and income increase, promote rural revitalization, and advance the "Hundred Million Project".
Deng Jinmin, Deputy Director of the Agriculture and Rural Bureau of Zhongshan City, Bian Shuyong, Deputy Director of the Culture, Radio, Tourism Bureau of Zhongshan City, Tang Xiaoyong, Deputy Director of the Zhongshan Customs Office in Shiqi, Ru Jiehui, Fourth level Researcher of the Zhongshan Commerce Bureau, Zheng Jiaquan, Fourth level Researcher of the Zhongshan Market Supervision and Administration Bureau, Deng Bin, Fourth level Researcher of the Zhongshan Federation of Trade Unions, Huang Jiyan, Deputy Mayor of Sanxiang Town, Tang Guizhou, Secretary of the Party Committee and Director of the Village Committee of Baishi Village in Sanxiang Town, Huang Fuming, Secretary of the Party Branch and Chairman of Guangdong Zhongshan Food Import and Export Co., Ltd., held the "start-up key" of Shiqi Pigeon IP and launched the Shiqi Boutique Industrial Park and Zhongshan Food and Beverage Happy Farm agricultural and cultural tourism projects in Zhongshan City.
Comprehensive output value of 100 million yuan
The Shiqi Pigeon Boutique Industrial Park in Zhongshan City has been completed
The Shiqi Pigeon Industrial Park in Zhongshan City is located in Baishi Village, Sanxiang Town. It was applied for approval in May 2022 and completed on September 30, 2023. The Shiqi Pigeon Industrial Park in Zhongshan City is guided by the Agriculture and Rural Bureau of Zhongshan City, supervised and managed by the Agriculture and Rural Bureau of Sanxiang Town. It is jointly constructed by Zhongshan Food Import and Export Co., Ltd. in Guangdong Province, Baishi Branch of Shiqi Pigeon Breeding Co., Ltd. in Zhongshan City, Happy Farm of Zhongshan Food Import and Export Co., Ltd. in Guangdong Province, and Shichu Fresh Wind Food Co., Ltd. in Zhongshan City.
The Shiqi Pigeon Industrial Park in Zhongshan City has invested over 10 million yuan and is expected to achieve a comprehensive output value of 100 million yuan, which can drive about 200 households to raise 100000 pairs of breeding pigeons. The Shiqi Pigeon Industrial Park in Zhongshan City integrates agricultural production, technology demonstration, agricultural tourism integration, and scientific research and education. The construction includes the automation upgrade of Shiqi Pigeon Farm pigeon houses, Shiqi Pigeon breeding and expansion, Shiqi Pigeon demonstration pigeon houses and training centers, Shiqi Pigeon catering culture and experience promotion, Shiqi Pigeon prefabricated vegetable processing and sales channels, Shiqi Pigeon cultural brand promotion, and other projects.
The Shiqi Pigeon Industrial Park in Zhongshan mainly raises Shiqi pigeons and Zhongshan Silver King pigeons, among which Shiqi pigeons are the "chips" of China's meat pigeon breeding industry. Shiqi Pigeon Farm is a conservation farm for the national poultry core variety "Shiqi Pigeon", a national standardization demonstration zone, a nationally recognized live pigeon breeding farm for Hong Kong and Macao, a Shiqi Pigeon Conservation Farm in Guangdong Province, a modern agricultural industry technology research and development center in Guangdong Province, and a demonstration site of the Guangdong Provincial Administration for Market Regulation.
It is worth mentioning that the pigeons used in Shiqi pigeon pre made dishes come from Shiqi Pigeon Industrial Park in Zhongshan City. They are treated with liquid nitrogen quick freezing and preservation technology to maintain color, aroma, nutrition, and meat juice. The positioning of Shiqi pigeon pre made dishes is "to taste the deliciousness of Zhengzong Shiqi pigeon in just 5 minutes", conveying to consumers the advantages of convenient and fast Zhongshan pre made dish products, authentic ingredients, and unique flavors. After thawing, consumers can simply heat them up and serve them on the dining table.
The Shiqi Pigeon Industrial Park in Zhongshan City has been completed and put into operation. Through the breeding model of "industrial park+company+farmers", it will drive surrounding breeders to raise pigeons and provide relevant technical support. It will gradually become one of the important ways to solve the problem of farmers' employment and entrepreneurship, and to increase farmers' income. At the same time, the Shiqi Pigeon Industrial Park in Zhongshan City will allow Shiqi Pigeon, the business card of Zhongshan, to "fly higher" and "fly farther", allowing domestic and foreign consumers to enjoy the "Zhongshan flavor" while sitting at home.
Creating a Shiqi Pigeon Culture IP
Promote the integrated development of agriculture, culture, and tourism
While constructing the Shiqi Pigeon Industrial Park in Zhongshan City, Zhongshan City and Sanxiang Town focus on creating the Shiqi Pigeon Culture IP, and creating a comprehensive agricultural tourism park that integrates agricultural planting, sightseeing, science popularization, experience, entertainment, sales, etc. - the "Shiqi Pigeon Hometown" Zhongshan Foodout Happy Farm.
The project includes themed areas such as Shiqi Pigeon Science Popularization Education Center, Shiqi Pigeon Interactive Expo Park, Pigeon Culture Parent Child Handicraft Space, and supporting facilities such as Vegetable Expo Park, Sunshine Vineyard, Happy Vegetable Garden, Cute Pet Park, Children's Fun Park, etc., to enhance the comprehensive experience of Shiqi Pigeon culture and tourism. Collaborating with Cantonese cuisine masters to create a Shiqi pigeon themed restaurant, telling the story of Shiqi pigeon cuisine in Zhongshan, continuously promoting the historical origins, popular science knowledge, and dining culture experience of Shiqi pigeon, creating a strong atmosphere of Shiqi pigeon culture in Zhongshan, polishing the "golden signboard" of Shiqi pigeon in Zhongshan, and promoting the deep integration of Shiqi pigeon pre made food industry with leisure, tourism, culture, etc., to create a characteristic tourism route in the three townships of Zhongshan.
